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Swizzels Matlow

Swizzels Matlow

Some of our favourite sweets have their origins in Elizabethan times. In Shakespeare's The Merry Wives of Windsor, Falstaff declares "Let the sky….hail kissing comfits" referring to the sweets lovers used to sweeten their breath before approaching the object of their desire. Swizzels Matlow's Parma Violets are a modern version of kissing comfits.

Manufacturers promoted the love interest in confectionery and produced sweetheart cachous, sugar kisses and cupid's whispers. In Victorian times conversation lozenges were produced with romantic messages inscribed on the surface.

The Love Hearts which Swizzels Matlow have been making for over 50 years are a relative of these.