Search my site:
  
Email this page to a friend
 
  

 
Bassetts

Bassetts

Founded by George Bassett in 1842, Bassett's are world famous for their Liquorice Allsorts , introduced in 1899. Bassetts were acquired by Cadbury Scweppes in 1989.
Allsorts were not born from an inspired idea but rather from a happy accident. The story goes that one of the firms salesmen, a certain Charlie Thompson accidentally knocked his boxes of samples of liquorice sweets onto the floor in front of a buyer. The buyer, seeing the colourful mixture of sweets asked Bassetts to produce just such an assortment for him to sell. Bassett asked Charlie to name the sweets and the rest is history. Today Bassett's produce 14 million Allsorts a day and the sweets are sold all over the world, and of course at The Sugar Boy.

Naturally such a successful sweet has been copied but none of the imitators come close to the real thing and we will only stock the best!
jelly babies
Another famous line produced by Bassett is Jelly Babies these were originally a Victorian development said to have been devised by an Austrian confectioner working for Fryers of Lancashire in the 1860's and marketed as Unclaimed Babies! When a similar sweet was launched by Bassetts in 1918 to celebrate the end of World War I they were called "Peace Babies". Shortage of raw materials stopped production during the Second World War, but was resumed in 1953 when the sweets became known as Jelly Babies.

Today more than a billion Bassett's Jelly Babies are made every year.